Timeline of Events in Ancient Babylonia

Timeline of Events in Ancient Babylonia [Sumer Timeline] Late 3rd Millennium B.C. Babylon exists as a city.Shamshi-Adad I (1813 - 1781 B.C.), an Amorite, has power in northern Mesopotamia, from the Euphrates River to the Zagros Mountains. Â   1st Half of 18th Century B.C. 1792 - 1750 B.C. Collapse of Shamshi-Adads kingdom after his death. Hammurabi incorporates all of southern Mesopotamia into the kingdom of Babylon. 1749 - 1712 B.C. Hammurabis son Samsuiluna rules. The course of the Euphrates River shifts for unclear reasons at this time. 1595 Hittite king Mursilis I sacks Babylon. Sealand Dynasty kings appear to rule Babylonia after the Hittite raid. Almost noting is known of Babylonia for 150 years after the raid. Kassite Period Mid-15th Century B.C. The non-Mesopotamian Kassites take power in Babylonia and re-establish Babylonia as the power in the southern Mesopotamian area. Kassite-controlled Babylonia lasts (with a short break) for about 3 centuries. It is a time of literature and canal building. Nippur is rebuilt. Early 14th Century B.C. Kurigalzu I builds Dur-Kurigalzu (Aqar Quf), near modern Baghdad probably to defend Babylonia from northern invaders. There are 4 major world powers, Egypt, Mitanni, Hittite, and Babylonia. Babylonian is the international language of diplomacy. Mid-14th Century Assyria emerges as a major power under Ashur-uballit I (1363 - 1328 B.C.). 1220s Assyrian king Tukulti-Ninurta I (1243 - 1207 B.C.) atttacks Babylonia and takes the throne in 1224. Kassites eventually depose him, but damage has been done to the irrigation system. Mid-12th Century Elamites and Assyrians attack Babylonia. An Elamite, Kutir-Nahhunte, captures the last Kassite king, Enlil-nadin-ahi (1157 - 1155 B.C.). 1125 - 1104 B.C. Nebuchadrezzar I rules Babylonia and retakes the statue of Marduk the Elamites had taken to Susa. 1114 - 1076 B.C. Assyrians under Tiglathpileser I sack Babylon. 11th - 9th Centuries Aramaean and Chaldean tribes migrate and settle in Babylonia. Mid-9th to End of the 7th Century Assyria increasingly dominates Babylonia.Assyrian king Sennacherib (704 - 681 B.C.) destroys Babylon. Sennacheribs son Esarhaddon (680 - 669 B.C.) rebuilds Babylon. His son Shamash-shuma-ukin (667 - 648 B.C.), takes the Babylonian throne.Nabopolassar (625 - 605 B.C.) gets rid of the Assyrians and then strikes against the Assyrians in a coalition with Medes in campaigns from 615 - 609. Neo-Babylonian Empire Nabopolassar and his son Nebuchadrezzar II (604 - 562 B.C.) rule the western part of the Assyrian Empire. Nebuchadrezzar II conquers Jerusalem in 597 and destroys it in 586.Babylonians renovate Babylon to suit the capital city of an empire, including 3 square miles enclosed in city walls. When Nebuchadnezzar dies, his son, son-in-law, and grandson assume the throne in rapid succession. Assassins next give the throne to Nabonidus (555 - 539 B.C.).Cyrus II (559 - 530) of Persia takes Babylonia. Babylonia is no longer independent. Source: James A. Armstrong Mesopotamia The Oxford Companion to Archaeology. Brian M. Fagan, ed., Oxford University Press 1996. Oxford University Press.

Everything You Need to Know About Anti-Vaxxers

Everything You Need to Know About Anti-Vaxxers Per the CDC, during January 2015, there were 102 reported cases of measles across 14 states; most linked to an outbreak at Disney Land in Anaheim, California. In 2014, a record 644 cases were reported across 27 states- the highest number since measles was considered eliminated in 2000. The majority of these cases were reported among unvaccinated individuals, with more than half  located in an Amish community in Ohio. According to the  CDC, this resulted in a dramatic 340 percent increase in measles cases between 2013 and 2014. Despite the fact that ample scientific research has disproven the falsely asserted connection between Autism and vaccinations, increasing numbers of parents are choosing to not vaccinate their children for a number of preventable and potentially fatal diseases, including measles, polio, meningitis, and whooping cough. So, who are the anti-vaxxers? And, what motivates their behavior? Pew Research Center found in a recent study of the difference between scientists and the publics views on key issues that just 68 percent of U.S. adults believe that childhood vaccinations should be required by law. Digging deeper into this data, Pew released another report in 2015 that sheds more light on views on vaccinations. Given all the media attention to the purported wealthy nature of anti-vaxxers, what they found might surprise you. Their survey revealed that the only key variable that significantly shapes whether one believes vaccinations should be required or be the decision of parents is age. Young adults are much more likely to believe that parents should have the right to choose, with 41 percent of those 18-29 years old claiming this, compared with 30 percent of the overall adult population.  They found no significant effect of class,  race, gender, education, or parental status. However, Pews findings are limited to views on vaccines. When we examine practices- who is vaccinating their children versus who is not- very clear economic, educational, and cultural trends emerge. Anti-Vaxxers Are Predominantly Wealthy and White Several studies have found that recent outbreaks among unvaccinated populations have been clustered among upper and middle-income populations. A study published in 2010 in  Pediatrics  that examined a 2008 measles outbreak in San Diego, CA found that  reluctance to vaccinate ... was associated with health beliefs, particularly among well-educated, upper- and middle-income segments of the population, similar to those seen in measles outbreak patterns elsewhere in 2008 [emphasis added]. An older study, published in Pediatrics  in 2004, found similar trends, but in addition, tracked race. The researchers found,  Unvaccinated children tended to be white, to have a mother who was married and had a college degree, [and] to live in a household with an annual income exceeding 75,000 dollars. Writing in  Los Angeles Times, Dr. Nina Shapiro,  Director of Pediatric Ear, Nose, and Throat at the Mattel Childrens Hospital UCLA, used data from Los Angeles to reiterate this socio-economic trend. She noted that in Malibu, one of the citys wealthier areas, one elementary school reported that just 58 percent of kindergartners were vaccinated, as compared to 90 percent of all kindergartners across the state. Similar rates were found at other schools in wealthy areas, and some private schools had just 20 percent of kindergartners vaccinated.  Other unvaccinated clusters have been identified in wealthy enclaves including Ashland, OR and Boulder, CO. Anti-Vaxxers Trust in Social Networks, Not Medical Professionals So, why is this predominantly wealthy, white minority choosing to not vaccinate their children, thereby putting at risk those who are under-vaccinated due to economic inequality and legitimate health risks? A 2011 study published in  Archives of Pediatrics Adolescent Medicine  found that parents who chose to not vaccinate did not believe vaccines to be safe and effective, did not believe their children at risk of the disease in question, and had little trust in the government and medical establishment on this issue. The 2004 study cited above found similar results. Importantly, a 2005 study found that social networks exerted the strongest influence in the decision to not vaccinate. Having anti-vaxxers in ones social network makes a parent significantly less likely to vaccinate their children. This means that as much as non-vaccination is an economic and racial trend, it is also a cultural  trend, reinforced through the shared values, beliefs, norms, and expectations common to ones social network. Sociologically speaking, this collection of evidence points to a very particular habitus, as elaborated by late French sociologist Pierre Bourdieu. This term refers, in essence, to ones disposition, values, and beliefs, which act as forces that shape ones behavior. It is the totality of ones experience in the world, and ones access to material and cultural resources, that determines ones habitus, and so cultural capital plays a significant role in shaping it. The Costs of Race and Class Privilege These studies reveal that anti-vaxxers have very particular forms of cultural capital, as they are mostly highly educated, with mid- to upper-level incomes. It is quite possible that for anti-vaxxers, a confluence of educational, economic, and racial privilege  produces the belief that one knows better than the scientific and medical communities at large, and a blindness to the negative implications that ones actions may have on others. Unfortunately, the costs to society and to those without economic security are potentially quite great. Per the studies cited above, those opting out of vaccines for their children put at risk those who are unvaccinated due to limited access to material resources and health care- a population composed primarily of children living in poverty, many of whom are racial minorities. This means that wealthy, white, highly educated anti-vaccination parents are mostly putting at risk the health of poor, unvaccinated children. Viewed this way, the anti-vaxxer issue looks a lot like arrogant privilege running rogue over the structurally oppressed. In the wake of the 2015 California measles outbreak, the American Academy of Pediatrics released a statement urging vaccination and reminding parents of the very serious and potentially fatal outcomes of contracting preventable diseases like measles. Readers interested in learning more about the social and cultural trends behind anti-vaccination should look to  The Panic Virus  by Seth Mnookin.

Euthanasia Research Paper Example | Topics and Well Written Essays - 2750 words

Euthanasia - Research Paper Example Thereafter, the attitudes of medical personnel are examined, in light of individuals’ ethics and morality, and based on academic studies cited. In summary, it is established that the level of commitment medical personnel – both physicians and nurses – have to their chosen religion, the more negative their attitudes to euthanasia are. The paper then touches on legislative and public approaches to this phenomenon, and contrasts these to the nature and aims of medicine, as these are understood by the public. Both the reliability of, and the absolute nature of medical diagnoses, as well as the ability of a terminally ill patient to make rational decisions are highlighted. Both are found to be less than satisfactory, and the paper concludes with the Christian perspective that God has ultimate power over life and death. Euthanasia, therefore, is not a morally or ethically acceptable practice. Gielen, J., Van den Branden, S., Van Iersel, T., & Broeckaert, B. (2011) â€Å"The Diverse Influence of Religion and world View on Palliative-Care Nurses’ Attitudes towards Euthanasia† Journal of Empirical Theology 24 (2011) pp. 36-56  © Brill Publishing Holt, J. (2008) â€Å"Nurses’ attitudes to euthanasia: the influence of empirical studies and methodological concerns on nursing practice† Nursing Philosophy (2008) Vol. 9 pp. 257-272  ©The Author and Blackwell Publishing Ltd. Van den Branden, S. & Broeckaert, B. (2011) â€Å"Living in the hands of God. English Sunni e-fatwas an (non-) voluntary euthanasia and assisted suicide† Med Health Care and Philos (2011) Vol. 14 pp. 29-41 DOI 10.1007/s1 1091-010-9280-1 Published online: 1 September 2010  © Springer Science+business Media B.V. 2010 Varelius, J. (2006) â€Å"Voluntary Euthanasia, Physician-Assisted Suicide, and the Goals of Medicine† Journal of Medicine and Philosophy 2006 Vol. 31 pp. 121-137 ISSN: 0360-4310

Introduction to mass communication Essay Example | Topics and Well Written Essays - 1500 words - 1

Introduction to mass communication - Essay Example However with the passage of time, it exponentially increased to such proportions that now it is a very huge entity and one can be sure that its benefits will easily outweigh the disadvantages that are found within its auspices. Internet is a force that will change the face of this earth in the next decade or so and hence efforts are underway to extract the best possible mileage from the aegis of Internet. This paper discusses the basis of Internet as it has been playing an important role since the historic times. It has also touched upon the pertinent role within the time and age of today whilst keeping the pros and cons in due perspective. What the world of Internet has brought to the fore is the chance for the people to understand what lies within their vicinity and what they can expect from the technological manifestations, if only they are ready to get up and ask for a change. This change is the one that will be a positive one, and create a sense of success within their lives. The Internet is a huge force that is waiting to be unleashed. One can safely state that it has still not reached to a point where it can be remarked as the revealed one, yet much remains to be seen and explored within its midst. Internet is indeed a magical tool which has changed the lives of millions worldwide. There is just so much happening within its folds that man becomes much dumfounded whenever he finds out something totally new. The element of creativity and innovation seems to exist in a number of different ways and there is reason enough to justify this very logic. Internet is indeed a giant today than it used to be when it was laun ched in the yesteryears. Some 10 years back no one knew that Internet would develop into such a huge force, which could easily change the viewpoints of the people yet this has happened today, for the betterment of all and sundry. The digital age has had a number of positives since the Internet has brought

Purchasing and supplies Essay Example for Free

Purchasing and supplies Essay Purchasing can be traced as far back as 2800 BC in cuneiform clay tablets purchasing orders. Curiously only during the past two countries has purchasing been addressed in trade books and text books. In 1832 Charles Babbage addressed purchasing in his book â€Å"On the Economy, Machinery and Manufacturing† The first book devoted specifically to purchasing, â€Å"The Handling of Railway Supplies: The Purchase and Disposition† published in 1887 was authored by Marshall M. Kirkman. The first college textbook on purchasing was authorized by Howard T. Lewis of Harvard University in 1933. Although interest of purchasing and supply function has been a phenomenon in the 20th, it was recognized as independent and importing function well before 1900. Growth of interest and attention to purchasing was rather uneven in the early 1900’s but by 1915, several books on purchase had appeared and several articles had been published in trade press primarily in the engineering journals. Yet prior to World War I (1914-1918) most firms regarded the purchase function primarily as a clerical activity. However during the world war, the ability to obtain raw materials supplies ad services needed to keep the factories and mines operating were the 3 key determinates of organizational success. Attention was given to the organization policies and procedures for purchase functions, and so it emerged as a recognized management activity. Historically since management interest has focused on research and development, marketing, finance and operations, purchasing has frequently been subordinated to these functions. Mangers are however becoming aware impact on the bottom line that does any other functions. It is with such insights the purchasing has evolved and evolves through the following four stages. Passive stage- Purchasing function has no strategic direction and primarily reacts to the requests of other functions, This stage is characterized by: a) High proportion and individual communications due to purchasing low visibility b) Supplier selections based on price and availability. Independent stage- Purchasing functions adopts the latest purchasing techniques and processes, but its strategic direction is independent of the firms competitive strategic. In this stage; a) Performance is based primary on cost reduction and efficiency measures. b) Coordination links are established between purchasing and technical discipline. c) Top management recognizes the importance of professional development. d) Top management recognizes the opportunities in purchasing for contribution to profitability Supportive- Purchasing function support the firm’s competitive strategy by adoption purchasing techniques and products which strengthens the firm’s competitive position In this stage; a) Purchase is included in sales proposal teams. b) Suppliers are considered a resource with emphases on experience motivation and attitude. c) Market product and suppliers are continuously monitored and analyzed. iv) Integrative stage- Purchasing strategy is fully integrated into the firm’s competitive strategy and constitutes part of an integrated effort among peers to formulate and implement a strategic plan. In this stage; a) Cross-functional training of purchasing professionals executive is made available b) Permanent lines of communication are established among other functional areas. c) Professional development focuses on strategic elements of the competitive strategy d) Purchasing performance is measures in terms of contributions to the firm’s success 1.3 The Role of the Purchasing Department The purchasing department is expected by the management to fulfill the following five rights Right Time Right Price These rights are also referred to as the principles of purchasing. In order to undertake these rights the purchasing department delineates the following as in roles;   To support company operations with an uninterrupted flow of materials and services. ii)To buy competitively- Keep abreast of the forces of demand and supply that regulate prices and material availability on the market; understanding suppliers cost structure and ability to help reduce it further; price negotiation to help reach a fair price. To buy wisely- Continual search for better vales that yield the best combination of quality service and price; reconciling users needs with suppliers capabilities by use of cross functional teams; To keep inventory investment and inventory losses at a practical minimum. To develop good relationship with suppliers community and good Continuing relationship with active suppliers- good relationship with potential suppliers is invaluable. To achieve maximum integration with other departments of the firmUnderstanding major needs of user departments and provide such support as; standardization of programmes, future price forecasting, make or buy analysis and providing a repository of information and data from suppliers. To handle the purchasing and supply management function proactively and in a professional cost effective manner- Continual analysis of activities to eliminate those that only marginally contribute to the effectiveness of the organization and establishing policies and procedures that achieve departments objectives in the most cost effective manner 1.4 The Contribution of Purchasing Department to the Overall Firm’s Performance As a function, purchasing is common to all types of business operations. The purchasing department however is an organizational unit of a firm whose duties may include responsibility for part or all of the purchasing function and additional activities as well. As a matter of fact, the purchasing function is usually performed most effectively and efficiently by a centralized unit made of buying specialist who a time may work in conjunction with a more comprehensive cross-functional team of specialists. Prior to the 1950, the purchasing department was a clerically oriented order placing unit. In the ensuing years however, managerial emphasis has focused on specialization of individual buying activities, professionalism and contribution to the firm’s profit. This emphasis by the management on the purchasing department has been borne out to of the realization of the profit potential of purchasing as a function. Every shilling saved in purchasing is equivalent to a new shilling in profit. The profit margin of a firm is usually given as.

Essay on Lies and Self-realization in A Dolls House -- Dolls House es

Lies and Self-realization in A Doll's House    In Ibsen's play,   A Doll's House,   the characters willingly exist in a situation of untruth or inadequate truth that conceals conflict.   Nora's independent nature is in contradiction to the tyrannical authority of Torvald.   This conflict is concealed by the way they both hide their true selves from society, each other, and ultimately themselves.   Just like Nora and Torvald, every character in this play is trapped in a situation of untruth. "A Doll's House", can be misinterpreted as simply an attack on the religious values of Ibsen's society.   While this is certainly an important aspect of the play, it is not, however, Ibsen's main point.   "A Doll's House" established a method Ibsen would use to convey his views about individuality and the pursuit of social freedom.   The characters of "A Doll's House" display Henrik Ibsen's belief that although people have a natural longing for freedom, they often do not act upon this desire until a person or event forces them to do so. Readers can be quick to point out that Nora's change was gradual and marked by several incidents.   A more critical look reveals these gradual changes are actually not changes at all, but small revelations for the reader to see Nora's true independent nature.   These incidents also allow the reader to see this nature has been tucked far under a facade of a happy and simple wife.   In the first act, she admits to Christine that she will "dance and dress up and play the fool" to keep Torvald happy (Ibsen).   This was Ibsen's way of telling the reader Nora had a hidden personality that was more serious and controlling.   He wants the reader to realize that Nora was not the fool she allows herself to be seen as.   ... ...in A Doll's House is the importance of the individual and the search for self-realization.      Works Cited Brunsdale, Mitzi. "Herik Ibsen."   Critical Survey of Drama.   Ed.   Frank N. Magill.   Englewood Cliffs, NJ:   Salem Press 1986. pg982. Clurman, Harold.   Ibsen.   Macmillan, 1977, pg223.   Rpt. in Twentieth-Century Literary Criticism.   Ed. Sharon K. Hall. Vol. 8.   Detroit:   Gale, 1982. pg154. Heiberg, Hans. 1967. Ibsen. A Portrait of the Artist. Coral Gables, Florida: University of Miami. Ibsen, Henrik. "A Doll’s House." Perrine's Literature.   Forth Worth:   Harcourt Brace College Publishers, 1998.   pp. 967-1023 Shaw, Bernard.   "A Doll's House Again."   The Saturday Review, London, Vol. 83, No. 2168, May 15, 1897:   539-541.   Rpt. in Twentieth-Century Literary Criticism.   Ed.   Sharon K.   Hall.   Vol. 8. Detroit:   Gale, 1982. pg.143.   

Nursing Exemplar Essay

I arrived to work well rested and ready to start the day. I had just returned after a two week long vacation. Because of the time off, I arrived to 7 East to find that the assortment of patients was not familiar at all. As I began getting reports on my patients, one in particular I started to feel a little anxious and stressed. At first glance I could tell I would be busy for the next twelve hours. Lynda was a 45 year old woman that was admitted almost a week ago after having an emergent tracheostomy placed. Lynda was newly diagnosed with laryngeal cancer with already having several other diagnoses including: seizure disorders, mild mental retardation, behavioral issues, and was legally blind. Lynda also lived in an apartment for assisted living, and her only support that was occasional present was her brother, Steven. That first day I have Lynda, she was started on a full liquid diet. It quickly became clear that she was aspirating food. She was very angry with me after I took away her first real meal she was having in 5 days. After the physicians came to see Lynda and she had a swallow evaluation preformed it was decided that the best option for Lynda would be to have a percutaneous endoscopic gastrostomy (PEG) tube placed, for feedings. Lynda was added to the schedule and had her PEG tube placed that day. She was not happy with me and blamed me. I explained to Lynda why she needed to have the PEG tube, she told me that she understood why, but just wanted to go home. I told her that we just had to look at this as another path she had to take in order to get home. I told her that if she was able to care for her tracheostomy that a PEG tube would be nothing. It was at about this point I learned that even though, she had already been on our floor for almost a week with what would be a permanent tracheostomy no one had yet taught her to suction herself. As they were calling for her to go downstairs for the PEG tube placement, I assured Lynda that she was strong and that she would be able to do this. I told her that I would be there when she came back, and I would be there all week to teach her. With that Lynda felt confident and off she went. As Lynda was having her PEG tube I was thinking about all the questions I had about Lynda. I started reading her history and physicals, and the clinic reports. The first clinic appointment she had was when she came in almost one week ago. At this visit she was told that she was not breathing adequately enough and it was because she had a large tumor that was starting to block off her airway. She was told that she need to have a tracheostomy and soon before it would close off her airway, and then she had two options radiation so see if it would shrink the tumor or surgery to remove the tumor. She agreed to have the tracheostomy and planed to have surgery as it was explained to be her best option. It really didn’t say if Lynda understood the full extent of the surgery she would have, she just saw it as something she had to do and then she could go home. While waiting for Lynda to come back I met her friend Sister Mary. Sister Mary told me all about Lynda, about how she has known her since she was a teenager and all the hardships that Lynda has gone though. Of the many things I learned about Lynda from Sister Mary was that Lynda was a trooper and she would be able to care for her tracheostomy and PEG tube. As my shift came to an end, and Lynda was still in recovery. I decided to write Lynda a note that state for her to get some rest because we had a busy day ahead of us tomorrow. Day two, my mission was to teach Lynda the basics of self suctioning. As I walked into her room this morning she was all smiles and told me she was ready to learn. We started with the basics showing and explaining her tracheostomy tube and the suction catheters to her. I then gave her a dummy doll we teach patients how to suction on, and she was able to show all the correct steps that I have taught her on the dummy. At this point in the day after lots of practicing Lynda was able to remove the inner cannula tube of her tracheostomy and clean it. The look on Lynda’s face was that of incredible confidence, I was truly impressed with her. By the end of our second twelve hour shift, Lynda had learned how to suction herself. It was passed along in report to simply encourage her independence in suctioning herself. Day three, my mission was to teach Lynda the proper care of her PEG tube, and to continue with the encouragement of her suctioning herself. After walking her though a bolus feeding in the morning, she agreed to do the next one. Lunch time came around and sure enough, she was able to complete the bolus feeding with minimum assistance. By the time came for the next feeding she was going to get the can of food to do it herself when I had walked in the room. She laughed and told me I was right that the PEG tube was a lot easier than suctioning. At this point in Lynda’s stay I knew that she would be going home soon. Later that evening, while discussing Lynda’s progress over the last few days with the physicians I asked them what the plan was and instructed them that we needed to get nutrition, social work, and case management involved so that she could go home. The physicians stated that they would place the consults that I requested but as for discharge they were unsure about when this would happen because Lynda’s brother doesn’t think she can care for herself on her own. I was shocked to hear this, the brother who I had not seen in the last three days, and from what I heard hadn’t even come to visit Lynda at all. I voiced my concerns with this to the physicians, and told them she has shown myself and other nurses her ability to care for herself, and maybe they should suggest that her brother come in and see her care for herself. I had their attention, and they called the brother to tell him all that she has done and suggested that he come in to see her new abilities because they would like to send her home. Before I left that evening I told Lynda about what the physicians had said and about her brother’s fears. I told her that it was now her time to shine if she wanted to go home and that I believed in her. After being off for two days, I was so delighted to hear that Lynda was going to go home that day. Lynda requested to have me be her nurse that day, from what I gathered she had been asking where I was. Her discharge went off like a breeze, everything fell right into place. Lynda told me that she was going to miss me, and I told her she would see me soon enough. She was coming back for her surgery in two weeks. When Lynda came back for her surgery, she had wrote me a letter, telling me that I was more that her nurse, I was her friend and that she was grateful I believed in her. Lynda had become a more difficult patient to have after her surgery, and she would need frequent encouragement to perform the tasks that we already knew she could do. It took Lynda a period of time to realize that all the nurse’s and not just I knew that she could do all these things. Once Lynda realized that it was her choice and responsibility, she started suctioning and feeding herself again. Even to this day Lynda comes to visit me on the floor when she comes in for her clinic visits. I always get a big hug and smile from her. She reminds me that the things I do every day as a nurse make such a positive impact on my patients. This experience taught to trust my instincts and to believe in my patients. I am no longer afraid to speak up with it comes to advocating for my patients. My role as an advocate for Lynda helped her to obtain her main goal of going home. I was able to offer support, guidance, and knowledge to help ensure that she would be able to care for herself in a safe manner.

Axe Analysis Essay

The environment Axe was inspired by another Unilever’s brand, Impulse. Like Axe, Impulse was a fragranced deodorant body spray for women that promised wearers male attention. Thanks to Axe’ success in France, Unilever decided to launch the brand in other European countries from 1985. However, in United Kingdom, the brand was renamed Lynx. Then, Axe encountered the same success in Latin America but it was less important in Asia and Africa. In 2000, the brand has been launched in the USA and Canada and encounters an important success. Since 1983, Axe is offering new fragrances every year. Therefore, from 1983 to 1989, the variant name was a description of fragrance inside. From 1990 to 1996, the names were geographic names like Africa, Alaska and Inca. Then it uses abstract names like Apollo and Gravity. Since 2003, Axe’s deodorants give the possibility for the men to attract many women. Its last launching was in 2008: Dark Temptation. It is a smelling chocolate smelling fragrance; thanks to chocolate, the women will find Axe users irresistible. Axe also launches limited edition variants like Recover and Shock in 2008. However, Axe encountered many controversies like its sexist and depraving advertisement and its deodorants include ingredients tested on animals. The industry Axe is a one of the European leader of the male grooming products thanks especially to the marketing of it lead product: the deodorant body spray. However, several competitors with the same product exist in the market. On one hand, direct competitors who have or will have an important place in the market (TAG Fragrance Company, Old Spice and RGX) and on the other hand, competitors like Adidas and Power Stick, who are â€Å"weaker† and less known than others on the market. I will focus here on the serious competitors of Axe and especially on their marketing and their packaging. First of all, I will insist on the TAG Fragrance Company who dominates the European body spray market with Axe. TAG Fragrance Company was a subsidiary of Global Gillette when his lead product, TAG Body Spray, was released in 2005. Then, in 2007, Procter and Gamble bought Gillette and dissolved this company. {draw:a} As you can see, the packaging is very similar from Axe. Also, the advertising for TAG Body Spray looks alike Axe: this product helps boys getting women. Actually, TAG’s advertising campaign shows that having this body spray will attract women in a way that they will want to attack him. Secondly, we’ll focus on the brand Old Spice who is the American leader of deodorant stick and body wash brand. His product is also manufactured by Procter and Gamble who bought the brand in 1990 from the Shulton Company. {draw:a} Here, the packaging of the product is developed around a colonial theme. Therefore, sailing ships are used as a trademark. Over the years, those various ships have become a valuable trademark for Old Spice male product. Old Spice managed to advertise his products in famous movies (for example, E. T. ) or in commercials with famous actors like Neil Patrick Harris in 2008. Thus, Old Spice is using a different kind of advertising than Axe and it works in the American market. Now, I will describe the main new entrant in the market – the brand RGX – and how the brand tries to break into the body spray market. RGX is owned by Dial and was launched in January 2007. As a new entrant, the main difficulty for the RGX’s product is to enter a body spray market with an excellent marketing strategy. First, the RGX’s product is mainly directed at older men that is to say customers who don’t actually use a competitor product. Secondly, the brand tries to create buzz on Internet via a website called RGX Life but also he tries to do commercials and online banners with a famous actress Rachel Specter. Men’s magazines are also a part of the advertising campaign. The advertising will also be like Axe and TAG (how boy can get girls) but will be more focused on mature men (what a girl wants in a man and what separates a man from a boy). {draw:a} The packaging is also an appeal to maturity. Instead of the black plastic of Axe (which suggests affairs), the RGX’s packaging will be modified as an â€Å"updated aerosol can† more futuristic and made in aluminum. Axe’s lead product is a deodorant body spray which has a specific smell that s to say it mixes a deodorant and a perfume. So, substitute products might be a simple deodorant (for example, Narta Deodorant), a perfume or Cologne. In this market, a simple deodorant will please consumers who don’t like the smell of Axe’s or TAG’s body spray. Actually, despite the high sales of the Axe’s product, a lot of consumers aren’t satisfied about the strong smell of it. In case of the perfume, consumers could prefer a lighter smell than Axe’s product.

Progressive Era1 essays

Progressive Era1 essays During the Progressive Era in the United States, there were many changes happening. Some were happening with the people in the United States, some with the people controlling the United States, and some changes were just going on around both of them. This Era of time for the United States helped them out a lot. They were tired of things going bad for them. They wanted the "good 'ol times" back. They wanted to be happy again and they would do anything to make this happen. We had two new presidents during the Progressive Era in the United States. They both knew that people of their country wanted to be happy. The people believed in the governments ability to cure bad things. So the presidents came in and took over the country, starting to control things more and more. This is what was making the people happy. Women also started speaking out against the laws that were set against them. They started club meetings. They wanted to the same rights as the men did. They also helped with he child labor laws and with the minorities. They got everything under good condition for the minorities. They also wanted prostitution cleared up on the streets. Women wouldn't have a lot of rights that they have now, if it wasn't for the women in the Progressive Era. The working class started looking up on life. People believe in the advancement of the United States as a whole and not just individual. The working class knew they'd have a chance to make it in life. A lot of people started believing in the church. They knew that church would make things better. They started going a lot more. Everything in the United States was starting to look up. People were happier and the United States was getting back on track to be the good nation it knew it could be. ...

Systematic and Systemic

Systematic and Systemic Systematic and Systemic Systematic and Systemic By Maeve Maddox Mark, one of our readers, requests a discussion of the difference between systematic and systemic. Both adjectives derive from the noun system which, in late Latin, meant a musical interval, that is, a difference in pitch between two notes. While retaining its original meaning, the Latin word came to mean, in addition: a union of several metres into a whole, the universe, body of the articles of faith, an organized whole, government, constitution, and a body of men or animals systematic [sis tuh MA tik] In its most common use by the general speaker and writer, the adjective systematic means Arranged or conducted according to a system, plan, or organized method. A novelist, for example, may have a systematic method of organizing note cards. More specialized meanings of systematic occur in the writings of philosophers, statisticians, and biologists, as the following examples from the OED illustrate: Logic: When the same words are used in sentences which express different kinds of propositions, yet in each case the usage is significant, then these words are said to have ‘systematic ambiguity’ This ambiguity is systematic because it can be formulated according to a rule. Statistics: an error with a non-zero mean, so that its effect is not reduced when observations are averaged. Natural history: Pertaining to, following, or arranged according to a system of classification; of or pertaining to classification, classificatory. systemic [sis TEM ik] Note: Beware the pronunciation. I once heard a radio reporter pronounce it as sus tee mik.) The adjective systemic is chiefly a scientific term meaning belonging to, supplying, or affecting the system or body as a whole. It is often used to refer to a condition that affects the nervous system in particular. Read the labels on your gardening supplies. If your herbicide, insecticide, or fungicide is described as systemic, it kills the pest youre after by entering its system and making its way throughout the plants or animals tissues. In 1961 M. A. K. Halliday came up with the term systemic grammar to describe a method of linguistic analysis. The rationale for the use of systemic instead of systematic in this instance eludes me, but then, so does the meaning of this OED example which records the use of the expression: The grammar that assigns to sentences structures like the one in Fig. 1 is generative fusion of elements of American-style immediate-constituent analysis, European-style dependency theory, and British-style systemic grammar. Unless you are referring to an organism, you probably want the word systematic. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:When to Capitalize Animal and Plant NamesLatin Plural EndingsKn- Words in English

Will Catalan split from Spain Research Paper Example | Topics and Well Written Essays - 1750 words

Will Catalan split from Spain - Research Paper Example succession ended in September 1714, Bourbon monarchy that emerged victorious suppressed Catalonia’s medieval institution of self-governance (The Trials,† economist.com). The former Spanish empire secluded Catalonia from diverse economic activities and trade and tried to dismantle its cultures for several decades before it permitted it to enjoy similar benefits. Towards the end of the 19th century, there was an emergence of political catalanism through Catalan Almirall, who was at the frontline in campaigning for the regions autonomy and later ‘Lliga de Catalunya’s political party was formed to promote economic, political and moral interests of Catalonia (Grejsen 7). Catalonia’s political parties and the society aimed for the democratic constitution and autonomy of Catalonia, which they needed established on Catalans own terms. The monarchy system was replaced by military dictatorship in the 1920s and though it initially supported catalanism, General Rivera’s authoritarian rule became inimical, which in turn spurred Catalania’s opposition and hostility to the Spanish government (Cameron, Ranis and Zinn 254). The fall of dictatorship and abolishment of the supportive monarchy in the 1930s led to Catalonia regaining regional government autonomy; a republic of Catalonia was announced in Spain and catalan language officiated by the Spanish republican parliament. The government did not last long and after trials for secession, it was returned to Spanish rule and after the Spanish civil war, General Franco overthrew the Catalan government. To suppress the Catalan culture and in effort to maintain national unity, his army completely occupied catalonia, executed hundreds of thousands of people, sacked most of Catalonia origins and replaced them with those loyal to the regime, rebels had to run into e xile for their safety in places like France; all this aimed to uproot the separatism, atheism and communism of Catalans (Eaude n.p.). Despite the forbidden